"IT'S FINE."
I say this every time I drop my phone.
When it came time to pick a brand for my creative strategy final, I knew which brand to pick: OtterBOX. OtterBOX has always had my back (more specifically, my phone), so I wanted to try my hand at revamping the brand.
I did it all for this campaign.
No, seriously, I worked every role.
SWOT analysis? Check. Creative Brief? Done. Design? I'll never get those three days back. 
This project really helped me to narrow down the aspects of advertising I love. I found so much more enjoyment in the strategy and writing than I did in designing.
Ultimately, I live for these projects. Nothing excites me more than learning more about myself and my aspirations while putting my skills into practice.
NOTE: THIS CAMPAIGN IS A STUDENT PROJECT FOR MC 3031. THE IDEAS AND IMAGES IN THIS PROJECT IN NO WAY REPRESENT THE ACTUAL VIEWS, BELIEFS, OR OPINIONS OF OTTERBOX. FURTHERMORE, ALL LOGOS AND IMAGES ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS AND WERE ONLY USED FOR EDUCATIONAL PURPOSES.
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